media consumption
Young woman with black hair on a yellow background.

Time without screens

Even in their earliest years, children encounter digital media on a daily basis. Televisions, smartphones, tablets, and computers are part of everyday life in many families. Colorful, moving images fascinate children of all ages and keep them quietly seated in front of the screen for a while. It’s understandable that parents see screen time as a welcome break in a busy family routine. However, many adults overlook the fact that children experience media very differently depending on their stage of development. Not all children handle screen content equally well. When too many images or words come at them in a short time, they become restless or have trouble falling asleep afterwards. Daily media use also affects children’s natural curiosity about their environment. As a result, some children prefer spending their time in front of a screen rather than being active and coming up with their own play ideas. That’s why experts recommend no screen time for children under three, and no more than thirty minutes a day from age four until they start school. In the end, a mindful approach to media and a variety of everyday experiences support healthy child development.
The office clock shows three o’clock.

When parents scroll

Balanced media use is a major challenge not only for adults, but also for preschool children. Children learn how to handle digital media such as television, smartphones, and computers by observing their parents. Take a moment to reflect on media use in your family, because you are your child's most important role model.
A family in the living room, everyone using their phone.
Little time
Do you have time for your phone, but little for your family and everyday life?
Daily media habits
How often do you scroll through contacts or social media when your child is with you?
Clear rules
Are there media time rules in your family, or do you allow your child to watch television or use other screen media at any time?
Digital break
Do you consciously take media free time with your child, for example during meals or while playing together?
Inner restlessness
How do you recognize that your child is spending too much time on media? Are they restless or easily irritated?
The right balance
Make sure your child has enough time each day to move and play actively, in addition to their media use.
Alternatives to media
What does your family enjoy doing together when no screens are involved?

Parental media consumption

We use digital media every day to read the news, manage our schedules, or watch videos and movies. Yet we rarely think about a crucial question: how do we use digital media when our children are nearby? Just one look at the playground is enough: Parents hold their smartphones in their hands, reading messages, scrolling through social media, or talking on the phone. Meanwhile, the child swings alone, and the chance for a shared conversation slips away. The same pattern appears in many everyday situations. During meals, the phone sits next to the plate while adults quickly scroll through a group chat. Even a walk usually includes a phone call, so no one responds to the child's questions. At home, in a café, on the bus or on the way back from daycare, the same scene appears: parents are present, but their thoughts are elsewhere. Children notice when they receive too little attention: »Dad, are you even listening to me?« They experience that their questions and thoughts don’t matter and withdraw over time. Conversations are an essential part of child development, as they foster curiosity and expand vocabulary. Yet the more digital media become part of everyday life, the less time there is to simply talk with your child. A responsible use of media in our family life gives more space to the things that truly matter.
Family at the table, but the smartphones get all the attention.

I want to be a smartphone so that my family have more time for me.

A woman holds an hourglass with red sand against a yellow background.

More screen time, less togetherness?

A television in the children's room or a tablet in their hands cannot replace parental attention and shared time. When screens become constant companions, children miss out on valuable experiences for their linguistic, motor and social development.
A little boy sits on the bed and watches TV.

The digital babysitter

After a stressful day at work, personal worries, or countless small tasks, many parents have little time left for their children. In such moments, a television in the child’s room or a tablet in their hands offers a welcome break at first. But gradually, this turns into a daily habit, and screen use quickly adds up to over an hour a day. As a result, some children from the age of three start their day with digital media before daycare, and they continue watching in the afternoon. Parents get used to this routine and easily overlook how much time their child actually spends in front of a screen. Two hours of media use every day add up to 14 hours a week. Young children are exposed to so many stimuli that they hardly come to rest. Instead of playing or being active, the child sits passively in front of the screen. Experts are increasingly concerned: more and more children are struggling in school, with reading, writing, concentration, or expressing themselves in words. In their early years, children expand their vocabulary mainly through conversations with adults, while physical activity improves their motor skills and encourages relaxation. In addition, children’s cognitive abilities develop primarily through personal experiences in everyday life. And a single game played together brings more joy than any digital alternative.
Little girl plays with a tablet on the bed.

Screen time for children

Experts recommend avoiding digital media for young children up to the age of three. For early media consumption can affect brain development as well as social, emotional, and cognitive abilities. However, international reports show that even children under the age of two spend an average of up to 90 minutes a day in front of a screen. For children between two and five years old, estimated daily screen time is over two hours. Doctors are increasingly concerned about this development. One pediatrician reports: »I see children every day who can barely sit still for five minutes in the waiting room. But instead of bringing a toy or looking at a book together, some parents immediately take out their smartphone to distract their child. This teaches even the youngest that digital devices provide meaningful activity instead of engaging in their own play. As a result, they miss out on valuable experiences in their surroundings, such as discovering new things that spark their curiosity and encourage them to ask questions. Additionally, more and more children’s language skills are not developing as expected for their age. While some children who are two years old already have an exceptionally large vocabulary, some children who are five years old still do not speak in complete sentences.« Digital devices cannot replace communication with caregivers or shared activities. In the first years of life, children learn primarily by playing, talking, and spending time with parents or siblings. It is important to understand that young children cannot occupy themselves for long periods and constantly seek closeness to their caregivers. The best way for this to succeed is in an environment with a loving bond to caregivers.
Young man in a red shirt looks thoughtful.

When screens replace speaking

Too much media consumption can impair children's development because they move too little and their concentration suffers from constant sensory overload. Language skills also often develop more slowly when conversations with caregivers are replaced by digital content.
Little girl covers her eyes with one hand and holds a smartphone.
How media consumption overloads the brain
Early childhood media consumption leads to sensory overload, impairs concentration, and reduces the ability to stay engaged in an activity for an extended period.
Digital media do not replace communication
Children do not learn language through digital media but through conversations with adults. It is crucial that adults respond to their questions and engage with them.
Lack of movement due to media consumption
Without regular physical activity, children do not develop strong muscles. This affects posture and can lead to back pain or postural deformities.
No coordination without movement
Good balance develops through regular physical activity such as running, climbing, swinging, jumping, hopping, or riding a scooter.
Connection instead of screen time
Children who spend a lot of time in front of a screen have fewer personal interactions. On the playground, they instead meet other children, learn to be considerate, practice patience, and improve their balance through movement.
Toddler eating in a high chair while watching a movie on a mobile phone.

Effects of media consumption

Teachers are increasingly concerned as more and more children struggle with their motor skills when starting school. When they ask the class to hop on one leg during physical education, the difference quickly becomes apparent: while some children effortlessly hop several meters, others hesitantly lift one leg, flail their arms, and struggle to maintain their balance. Unfortunately, this is no longer an isolated case. These uncertainties also occur when riding a scooter, balancing on a chalk line, or catching a ball in the air. The cause lies in everyday life where physical activity plays little role, while children instead spend a lot of time in front of screens. As media consumption increases, so does the number of overweight children. Instead of eating together with their parents, many children now eat their meals in front of the television. Quick snacks often replace a balanced meal. However, excessive media consumption affects not only body weight but also cognitive and social development. Frequent arguments with other children, lack of endurance, or sudden outbursts of anger are often signs of inner restlessness. Regular exercise counteracts this: Running, climbing, jumping, and balancing are all part of a child's natural development. Daily exercise strengthens muscles, balance, and concentration and helps relieve stress. It is our responsibility to provide children with enough opportunities for physical activity, as this is the key to healthy development.
A child playing with toys in the sandbox on a summer day.

The best screen for a child is a life full of sensory experiences at home and in nature.

Limiting screen time

Moving images and bright colors quickly captivate children. Especially at preschool age, it is important to use screen time consciously and not leave the decision to the child. Experts recommend limiting daily screen time for children between the ages of four and six to a maximum of 30 minutes. During this stage of development, the brain primarily learns through its own exploration, play, and conversations with caregivers. Playing, crafting, running around, or looking at picture books together provides stimuli that children perceive, process and understand with all their senses. When climbing in the playground, they learn to correctly assess heights and distances. When painting with finger paints, they see how new colors emerge when red and yellow mix. These experiences are important building blocks for their development: By exploring everyday life with all their senses, children improve their spatial thinking, motor skills, and creativity. These skills make learning at school easier later on. In contrast, digital content with constant visual and auditory stimuli can often cause inner restlessness. That is why it is important to choose content appropriate for the child's age and set clear screen times to keep track. Many children enjoy watching the same movies or shows repeatedly because it helps them better understand the meaning of words and the connections within the content. And when mom or dad watches their child's favorite show together with them, the child enjoys this shared time. Talking about it helps them better understand the content and expand their vocabulary. In this way, digital media remains a supplement for preschool children, while real experiences stay at the center.
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