Always do your weekly shopping with a shopping list. The list helps you stick to the items you actually need. That way, you avoid unnecessary expenses. Anything not on your list stays on the shelf. Stick to it, even if it takes some discipline at first. It’s also worth checking the weekly deals. Many supermarkets run new promotions every week. If any discounted items fit your weekly plan, write them down right away. Your shopping list keeps you focused and prevents impulse buys. Supermarkets are often designed so that staple foods like meat, milk or bread are placed at the back of the store. On the way there, you pass by numerous products and special offers that catch your eye. As a result, more items usually end up in your shopping cart. If you consistently stick to your shopping list, you’ll save not just money, but also time. And don’t forget: Never shop on an empty stomach. You're more likely to buy more than you planned.

Every time we shop, we face the same decision: branded product or own brand? Out of habit, we reach for the familiar brand, assuming it offers better quality. Yet own brands are usually equally good and significantly cheaper. On average, they cost about 20 percent less than comparable branded products. Own brands belong to the supermarket and are sold exclusively in its stores. They use simple packaging and avoid costly advertising. That keeps design and marketing costs down. Branded products, by contrast, come from manufacturers who supply many retailers. They spend heavily on advertising and striking packaging. In the end, it's the customer who covers those costs. Savvy shoppers know: Branded products are placed at eye level, where your eyes naturally go first. Cheaper options are often found on the top or bottom shelf. It’s always worth comparing products on your weekly shopping trip. Choosing own brands saves money while offering comparable quality.